One of the best ways to start a morning is with some breakfast and a coffee. On Friday January 6th, the good folks over at New Balance Canada decided to make the start of our morning even better with an invitation to an exclusive media preview breakfast for their upcoming 247 line. Not only was this event a preview of the upcoming collection, there was also a Crows Nest Barber on site to provide morning grooming treatments for those who were lucky enough to reserve a spot.
The Toronto event will kick off the first of three Canadian launch events throughout the weekend with stops in Vancouver and Montreal, each event being held at different times of the day. Toronto will have the morning event, Vancouver with the afternoon walking tour, and Montreal with the evening party co-hosted by Montreal’s best, Off The Hook. In addition to the Canadian events, there will also be events held throughout the globe in seven cities within a 24-hour period on January 7.
You may be wondering why New Balance chose 247 as the name of their new lifestyle collection, and it is due to the fact that they are designed for 24/7 lifestyles in cities that never sleep, cities such as Toronto, Vancouver, and Montreal. The launch of the 247 collection features the New Balance 247 Luxe offered in three amazing colourways, with the model taking inspiration from the New Balance 574, 576, 998, and 1300 models.
Brian Lynn, New Balance’s Senior Product Manager of Global Lifestyle, put it best when speaking with Highsnobiety about the collection where he said, “The Luxe pack is what New Balance does best – premium, quality materials and craftsmanship in combination with sophisticated styling and superior comfort. Their versatility means they look just as good in a more formal setting as they do in a casual one – the perfect 24/7 companion.”
Thank you again New Balance Canada & Apex PR for the invite & hospitality! Don’t forget to check out our review of the New Balance 274 Luxe, all you have to do is click here! The New Balance 247 Luxe pack releases on January 7 in limited quantities at select retailers and also at select Foot Locker Canada locations: Montreal (900 Sainte-Catherine St. W), Toronto (247 Yonge St.) & Vancouver (919 Robson St.). For those of you residing in Toronto, retailers such as Capsule, Livestock, HAVEN & SoleStop will be releasing these!