There is a constant search for something new and striking, something relevant enough and acceptably cool. Taking a chance on something and hoping to affect the depth of one’s trend meter is a daunting task. Now, more than ever classic brands are taking the leap into a more fervent assault within the streetwear category. Oakley, a standard in the adventure and extreme sports and one of my all-time favorite looks is throwing their hat in the street style arena.
Bringing back some old school flair reminiscent of 90s California style and recognizing the brand’s rich heritage in motocross, Oakly is collaborating with designer and creative director, Justin O’Shea to bring powerful graphics, bold gradients, and bright colors across t-shirts, fleeces, pants and outerwear. The all-new Oakley Thermonuclear Protection capsule collection boasts
ICONIC LOGOS: The throwback Oakley logo that appeared on the brand’s first product, a motorcycle grip that was released in 1975 and unlike any other grip on the market, is featured throughout the range
OVERSIZED GRAPHICS: The collection immortalizes the meaning of Thermonuclear Protection through ironic graphics – from cockroaches, the only animal that can survive in a nuclear environment, to condoms, offering the ultimate in protection
BOLD COLORS: The bold but chill color hues, as seen on the gradient styled puffer jacket, are inspired by the Oakley Iridium lens colors from the 90’s
Find this collection exclusively at Off The Hook (www.offthehook.ca) and Oakley.com on April 6th.