When we first got the email from New Regime, the word ‘Lookbook’ immediately jumped out at me from the subject line. I scrolled right to the bottom of the message to access the file, setting my mind right for what was sure to be something unexpected. In the brief moment between my one to three thumb motions on the iPhone, my expectations grew. I knew that the guys from New Regime always deliver in making me take on a new perspective and come out of my comfort zone comfortably.
They are that calculated, unafraid sht.
Here is what Atelier New Regime had to say about their upcoming Spring/Summer 2015 collection:
This season, Atelier New Regime took a different approach in bringing awareness to the social problems that affect us all; sharing a progressive state of mind. With that said, today’s society played a key role in inspiring the Spring/Summer’15 collection. Atelier New Regime’s goal was to deliver a message, share this inspiration and continue to push the envelope creatively without compromising the design of its pieces.
This season’s collection consists of various styles of t-shirts, tank tops, polo shirts, a windbreaker and diverse headwear. Aside from the regular snapbacks and bucket hats, the S/S ’15 collection features a topless bucket hat and a visor which are uncommon, yet bold, and new to the brand. Not to be missed would be the repeated use of the brand’s signature colour, orange, as well as a purposed play on bright coloured patterns.
The S/S’15 collection will be available in selected retailers February 19. However, you can currently pre-order the collection online at ateliernewregime.com
Enjoy going through the lookbook flicks, they truly did not disappoint. Check that black polo and that white short sleeve!