I can’t lie, I’m a junkie for documentaries.
Sports, history, lifestyle, business, you name it and if it’s interesting, I will be glued to it.
In the summer of 2006, as I’m searching through the realms of LimeWire to find the next documentary to watch, I stumbled upon a file that read ‘SneakerDocumentary.avi’ which grabbed my attention and led to my initial curiosity.
Was this a joke that someone had put out? Or worse, was this a virus?
The file name did not specify a title or any kind of release information so I was very skeptical of downloading it but I did it anyways in order to scratch my itch.
After waiting for the download to finish, I hesitantly opened the file using Windows Media Player and up popped the video player with a title that read ‘Just for Kicks’
It is safe to say that this is one of my favourite documentaries of all-time that feature some great insight from numerous historical figures in the game. We’re talking about Scoop Jackson, currently of ESPN and formerly of SLAM magazine, talking about things such as the correlation points between Nike, Michael Jordan, Tinker Hatfield, and Wieden+Kennedy. How about graffiti artist Stash talking about his collaborations with Nike and showing off his FSR stash (including baby & kid’s sizes) of the Nike SB Dunk Low Hemps? Countless examples of amazing clips, such as Jeff Staples talking about the release of his Nike SB Dunk Low Pigeons or DJ Clark Kent speaking on arguably the greatest sneaker ever, the Nike Air Force One’s.
I’d love to see an updated version of this film made featuring the changes that the sneaker industry has gone through since the release of the film. We arguably went through the ‘Golden Age’ and the ‘Recession’ of the sneaker industry since 2006, as well as the biggest game-changer of them all: social media.
I would like to thank Thibaut de Longeville & everyone else involved with this project for the creation of an amazing documentary that will forever be appreciated by everyone in this ‘sub-culture’.
The full film is available on YouTube, so if you have some time to kill on your day off, press play below & give it a watch.