As color schemes go, orange is probably only second behind purple in my least favored choices to adorn a sneaker. I just don’t like it that much. The only color pairings I can tolerate on a shoe that has orange on it, is possibly the grey/orange or olive/orange combos. How convenient. It’s like Kanye is toying with my emotions by putting one of my least liked colors on a shoe and making it a banger. So I headed over to the adidas shop to get a closer look at the adidas Yeezy Boost 350 V2 Beluga. The shipment had just arrived that day and Alex was gracious enough to let me swing by and take a few shots.

At first look, I noticed the box had a slight difference to it. Forever in that brown cardboard/paper bag color, it now had a huge BOOST on the side panel, and a 350 on the top panel. Why does the box matter? It doesn’t, or at least that seems to be the idea behind the design; to find style where there is no style, mayhaps. The purpose of the dull color of the box and packing paper might just be to provide contrast to whatever shoe rests within the rectangular vessel. When you release the flap, slide that box open, and unwrap the shoes, a whoa of revelry is inevitable for any Ye fan. Mother of all things that make me feel like Pablo, even the beluga waved pattern seems to shine when you finally see them in person. The orange stripe is a winner because it just seems like someone mistakenly brush stroked across a pair of 350, then the whole office joked about how they should just release it as is and see what happens. And we flocked. We are flocking hard. The translucent sole is a nice added difference. Translucent always adds a slight elevation to the game, as it seems to be a feature reserved to premium versions or alternate designs of shoes. The height of the sole also appears to have been jacked up a bit.

While handling the new 350, I also noticed the upper feels thicker, stiffer. A welcome change for the moments when you are looking longly at the sneakers on the shelf, because the shoe won’t droop down if it isn’t stuffed with paper. (<– this was a joke.. haha.. ha) In the line of adidas Yeezy 350, this pair being the first of the V2’s to drop, I think the Beluga is comparable to the Turtle Dove in importance… Maybe minus a few points because it’s a V2.

You can find the adidas Yeezy Boost 350 V2 Beluga at select adidas Originals Store in your area or at adidas.ca on September 24. Haaaaaaaaaaaaaaan

Be sure to check out The Sneaker Podcast this week where we will discuss the new adidas Yeezy Boost 350 V2 Beluga and get more opinions on Mr. West’s hold on all our souls.