This year’s release of the Nike Air Max 1 Premium Retro “atmos Elephant” marked the first product of Nike’s “Vote Forward” campaign which began last year on Air Max Day. In 2016, we were given an opportunity to vote for our favourite Air Max design of all-time and the shoes with the highest number of votes would be re-released in 2017.
For 2017’s “Vote Forward” campaign, Nike decided to go one step further and invited 12 creatives and Air Max enthusiasts from around the world to their World Headquarters in Beaverton to give these select individuals the opportunity to re-imagine the Nike Air Max into their own unique creations. This group of twelve were selected from nine different countries and here are the results of their re-imagination:
Alexandra Hackett (London):
Artemy Lebedev (Moscow):
Bunyamin Aydin (Istanbul):
Clement Balavoine (Amsterdam):
Kyle Ng (Los Angeles):
Lourdes Villagómez (Mexico City):
Naotaka Konno (Tokyo):
Sean Wotherspoon (Los Angeles):
Shangguan Zhe (Shanghai):
Tianzhou Chen (Beijing):
Venus X (New York):
Voting began on March 18th and will continue until March 25th, with the winner being announced on Air Max Day, March 26th. You can cast your vote on Nike.com or through the Nike+ SNKRS app in North America! The winner will have this amazing once-in-a-lifetime opportunity and see their unique creation come to life in 2018!
Jonathan is our digital content lead based out of Toronto. He covers launch events & product reviews, while producing original opinion pieces.
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