“Nike Air is not a shoe, it’s a movement.”
The world was forever changed with the introduction of a pair of sneakers, the Nike Air Max, on March 26, 1987. Now known as the Air Max 1, or the Air Max 87, they are designed by the legendary Tinker Hatfield and the Air Max became a transcendent silhouette that continued to get better as each year passed. Since it’s original release, we have seen more silhouettes of the Air Max, with the 90s and 95s often being seen as the most popular.
The original Air Max design, the Air Max 1, received numerous updates throughout the years, whether it was a new material being used such as the Flyknit or a new midsole such as the Lunar version. With these updates and slight variations from its original design, many Air Max aficionados began complaining about shape and material of the shoes, especially as it arguably became progressively worse throughout the years.
A few days prior to the Air Max day of 2016, Nike gave us a glimpse of what we might be seeing the following year with the release of the Masters of Air video:
In addition to the teaser that we were given with the Masters of Air video, Nike also ran the “Vote Back” campaign in March 2016, where people had the opportunity to vote for an iconic Air Max silhouette and colourway and whichever model got the most votes would receive a re-issue. Some of the most popular designs of all-time, the “Duck Camo” Air Max 90 and the “Warhawk” Air Max 90 were the recipients of some of the most votes, but it was the 2006 “atmos Elephant” Air Max 1 that prevailed with the victory.
This year marks the 30th anniversary of the Nike Air Max and we get the chance to celebrate it the best possible ways. We are not only lucky enough to receive a re-issue of one of the best Air Max silhouettes of all-time, but we are also receiving a remodelled Air Max 1 silhouette, bringing it back to its original design and shape. Approved by some of the biggest Air Max collectors and aficionados around the globe, Nike is not only bringing back a classic and timeless design silhouette, but they are bringing back memories.
The month will be kicked off with the release of the Nike Air Max 90 Ultra Flyknit “Infrared” on March 2nd. The Air Max 1 Anniversary (White/Red/Grey) will be releasing on March 4th, followed by the release of the Air Max 1 Anniversary (White/Blue/Grey) on March 11th. On Air Max Day, March 26th, we should be seeing the release of the Air Max “Masters of Air”, Air Max 1 “atmos Elephant”, the Air VaporMax, and the Air Max 1 Ultra 2.0 LE.
Best of luck to everyone!